Modelling
In 2008, the British press reported that Watson was to replace Keira Knightley as the face of the fashion house Chanel, but this was denied by both parties. In June 2009, following several months of rumours, Watson confirmed that she would be partnering with Burberry as the face of their Autumn/Winter 2009 campaign, for which she received an estimated six-figure fee. She also appeared in Burberry's 2010 Spring/Summer campaign alongside her brother Alex, musicians George Craig and Matt Gilmour, and model Max Hurd. In February 2011, Watson was awarded the Style Icon award from British Elle by Dame Vivienne Westwood. Watson continued her involvement in fashion advertising when she announced she had been chosen as the face of Lancôme in March 2011. In September 2009, Watson announced her involvement with People Tree, a Fair Trade fashion brand. Watson worked as a creative advisor for People Tree to create a spring line of clothing, which was released in February 2010; the range featured styles inspired by southern France and London. The collection, described by The Times as "very clever" despite their "quiet hope that [she] would become tangled at the first hemp-woven hurdle", was widely publicised in magazines such as Teen Vogue, Cosmopolitan, and People. Watson, who was not paid for the collaboration, admitted that competition for the range was minimal, but argued that "Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in"; adding, "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there." Watson continued her involvement with People Tree, resulting in the release of a 2010 Autumn/Winter collection.
 
Personal life
After moving to Oxford with her mother and brother, Watson attended The Dragon School until June 2003 and then moved to Headington School, also in Oxford. While on film sets, Watson and her peers were tutored for up to five hours a day. In June 2006, Watson took GCSE examinations in 10 subjects, achieving eight A* and two A grades. After leaving school, Watson took a gap year to film Harry Potter and the Deathly Hallows beginning in February 2009, but said she "definitely wanted to go to university". The Providence Journal reported that Watson had confirmed that she had chosen Brown University, located in Providence, Rhode Island. In March 2011, after 18 months at the university, Watson announced that she was deferring her course for "a semester or two", to give her more time to participate in the advertising buildup for the release of the second Deathly Hallows film, and other projects. It has since been announced that Watson will be continuing her studies in autumn, reportedly on an exchange programme to Worcester College, Oxford, and that she will complete her final year at Brown University.

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